Firstly, I do NOT think that they are stalling the release, in favor of more traffic to the site, or money in the pocket etc.
I am a developer myself, so I know Sam is doing what he can to release it - He wants us to enjoy what he have spend thousands of hours on.
I am just saying that a little narrower release window would had been nice - Or maybe some info along the way, how it goes?
We just got "Hey! We are releasing" and here 36 days after, we still have nothing. Well yeah, we could get it the 28th, but now you talks about implementing new stuff?
So is the deadline still 28th? Or will it be pushed yet another month?
I am sorry, if I seems negative, that is not my intention - But seriously, keeping us in the dark for so long is bound to raise the tension mate.