Hey, it's our money!
And with a sprinkle of iCenhancer, it'll look AWESOME.
Yes, $350 IS a bit of money, and $1200 is BS, but I sure as hell don't want to waste my time building such a nice model, when, someone already did.
Forced to pay, eh? Pssh, I was told I was "forced" to pay eBay $700, did I? Of course not, some places don't deserve that sorta money.
It all comes down to who has the money and who has the best lawyers, really.