You're speaking the truth here, nothing to have a war over. I've been using the Xbox since the first one, but they ruined it for the next gen (what I think of) Whoever, everything has it own benefits, (i.e Xbox Live has a monthly fee while PS3 can be played online for free, but it used to have a weak security that got it hacked.)
As you may know, PS3 has a GTA V bundle (PS3 + GTA V) which points direct to what I'm thinking of, getting so many players to purchase it on the consoles and if they don't have one, get the bundle. Release later for the PC and get the people to purchase there as well. At least that's what I'm going to do.
GFWL - For me, it's worse than Origin. It's good to see it sinking but it's very sad for people who that wants to play multiplayer and have purchased DLCs. Companies such as Microsoft is hard to play against, if you are going to take it to the next level and get them to the court.