I think it's a bit of a winwinlose situation. They are hyping up everyone on here for 0.4, earning money from their ad revenue along the way.
If 0.4 is indeed as good as they say it'll be, it's a big win for everyone, they earned money and we get satisfaction because of the hype that's been building up, will get fulfilled completely. If the hype is greater than the quality of 0.4, it's a loss for them, dissapointing people who might not feel like playing lspdfr all that much, thus visiting this site less, causing them to lose ad revenue.
I support their side if our assumption were to be correct.
Another option might be them working their asses off right now to put the finishing touches on 0.4 and knowing they'll certainly be done by the 28th, but it might be earlier on too