HeyItsAspire

Just to clarify as I don't want to mislead, that was just an example of how much it would cost if we used AWS (which we don't as Cyan is a systems administration extraordinaire).
Still, a website as big as ours doesn't come cheap.  There's a lot of other things like software licensing and costs for mitigation when people hit us with denial of service attacks. 
 
It's not really something that we want to make a big deal about as we'd rather just get on with things, though.